I'm a cyberpsychologist and digital policy advisor based in the Midlands, working across the country. My work focuses on what AI does to the people using it: cognition, judgement, trust, and professional identity.

I help leaders, teams, and audiences understand that mechanism and act on it.

Why cyberpsychology matters here

Cyberpsychology is the study of what technology does to people when they use it at scale and over time. It is a distinct discipline, grounded in psychological science rather than in the broader behavioural and change management frameworks now common in AI advisory work.

It explains why capable professionals defer to AI outputs they know are wrong. Why governance that looks sound on paper fails in real delivery environments. Why uptake gets mistaken for trust, and silence for success.

You do not need to care about the discipline to benefit from the work. You need to recognise the problem.

Background

My career began with 25 years in NHS communications. That experience taught me how decisions actually get made in public sector organisations: under pressure, with incomplete information, and with consequences for people who cannot easily push back.

I hold an MSc in Cyberpsychology and an MA in Politics and Public Policy. To my knowledge, I am the only practitioner in the UK who combines a formal cyberpsychology qualification with substantive experience across health policy, communications, and digital transformation.

Roles that shape the work

  • Founding architect of the NHS Communications AI Taskforce, where I authored the original operating framework and governance structure

  • AI Ambassador, Department of Health and Social Care

  • Executive Chair, Patient and Public Advocacy Steering Committee, UK Digital Health and Care

These roles mean I helped define the national response to the governance challenges public sector organisations are now facing. The frameworks, the failure modes, the gap between policy and practice. I worked on these directly, where decisions were being made.

How I work

Engagements are focused and time-bound. Each one has a defined problem, agreed deliverables, and a clear end point. I do not run open-ended retainers or broad transformation programmes. I offer expert input to leaders who are accountable for decisions that affect vulnerable people, and who need thinking they can rely on.

Enquire about working with me
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Everyone knows what AI can give you. I work on what we're giving to it in return.